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Most employers require a bachelor's or master's degree in disciplines such as business administration, marketing, media studies, communication design or business informatics in combination with an internship, a practical semester or previous professional experience in online marketing, or accept graduates with comparable training. There are a few universities that offer online marketing, multimedia marketing or digital media as courses. As an online marketing agency, we have only come across a few such graduates so far, which is why we cannot make a blanket statement about them.

According to our cautious assessment so far, graduates of such courses are HK Phone Number only very limitedly prepared for work as online marketing managers: on the one hand, the theoretical content of the course appears to be very high, but on the other hand, the practical projects hardly go into depth - for example, none of the graduates we have met have yet  their studies. The above-mentioned degrees or comparable training are a prerequisite for many employers primarily because they are perceived as a signal of competence - less because they actually convey practical content for online marketing managers. Professional requirements Online marketing managers must have a high affinity for the Internet and digital media and must also be familiar with the basics of marketing.



Many online marketing managers also have an individual focus on creative, conceptual, technical or editorial skills and basic knowledge in the other areas. Most online marketing managers work with a wide range of tools that make their work easier and they have the necessary expertise to use them in a trained manner. Here is an overview of exemplary tools for working as an online marketing manager: Web Analytics: Google Analytics, Matomo, Mapp or a comparable tool SEO: GSC, an all-rounder tool like ahrefs and a crawler like ScreamingFrog SEA: Google Ads (formerly AdWords) Social media: Ads managers such as Facebook, Twitter or LinkedIn and dashboards such as Hootsuite Email marketing.