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We cannot get involved without a deadline: the objective would become too elusive and we would risk lowering our guard in a very short time. Furthermore, by establishing a reference date for achieving the objective, we will be able to check the status of the strategy at any time and have a clear idea of how to proceed. Attainable. The objective must be achievable, to avoid investing time and money in a strategy which, even if effective, will never give the desired results. Let's take an example of a that sells clothing. Being able, in the next 12 months (timing), to sell 15% (attinable/measurable) more of the products presentin the "children's clothing" category (specific/relevant) 3. Strategic choice (macro level) We have analyzed the starting situation of our eCommerce and established concrete objectives to achieve.
How do we achieve these goals? What are the steps to follow? It's time to answer these questions by planning a strategy. To do this, let's first define the budget we have: it would, in fact, be counterproductive to create a broad strategic plan full of activities and then have to reduce it due to the scarcity of resources. Once we have defined how much budget we can allocate, we define the strategy. What is the target we are addressing? What communication channels Iraq WhatsApp Number Data will we adopt? What message do we want to convey? How much budget can we allocate to each activity? For the moment, we will respond in a generic way to these activities, with a view to studying in detail - and therefore at a micro level - the strategic actions to be implemented. Let's take an example, always based on the objective we established in the previous step.
Objective: To be able to sell 15% more products in the "children's clothing" category in the next 12 months. Strategy: Paid ad campaigns. Social media marketing. Blogging. 4. Tactical implementation (micro level) Once the strategy has been defined at the macro level, we proceed to operate at the micro level to structure the tactical actions to be carried out day after day to achieve the set objectives. In particular, we will refer to: The methods and timing with which the activities will be carried out; The tools to be adopted; The people who will carry out certain activities. Let's go back to our initial example. Objective: To be able, in the next 12 months, to sell 15% more of the products in the "children's clothing" category. Strategy: Paid ad campaigns. Social media marketing. Blogging. Tactical actions: Create a paid ad campaign per month that includes keywords searched by users who want children's clothing (for example, children's t-shirt, children's jeans.
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發表於 2024-3-13 11:19:14