The first step of an SEO strategy consists of identifying the typology

humuhumairahimu

Define objectives and KPIs: e-commerce or classified ads, product catalog, showcase site or blog, company news site, etc. This will make it possible to define its objectives and knowing whether to focus on sales, making contact, developing awareness, commitment, sharing, etc. Each objective corresponds to different indicators. SEO objectives must always be correlated with the company's business objectives.


“It is important to set reasonable objectives based on means and resources, objectives per site and per cycle at 12, 18 or 24 months, in order to facilitate monitoring , ” argues Alexandre Sigoigne. Read also: Hong Kong Phone Number SEO audit: definition and objectives No generic dashboards! Too often, SEO reports include information that is too broad or too technical, which employees are unable to understand and interpret. Dashboards must be adapted to each type of audience, internal or external.



A corporate dashboard will, for example, focus on the brand's ranking in the various search engines, on its environment and on the behavior of Internet users. In that of an e-commerce site, we will rather find the positioning of keywords and the click rate, SEO visits, bounce rates and average time on the site, registrations, sales and rate of conversion.