Her pieces are characterized by the combination of

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Different elements of nature such as flowers, birds or tropical plants in a harmonious and original way. Hand painted with an unmistakable color palette, they are a true invitation to dream for every lover of the art of inviting and receiving at home. Mumit talks andrea zarraluqui edition currently, andrea has established herself as one of the most prominent names in the sector thanks to the success of her creations. Among his distinguished clientele are personalities such as eugenia martínez de irujo, nuria march, alejandra de rojas and laura ponte. In today's episode, we discover his story, his fascination with art and the most personal side of him. What pushed you to leave everything and start your own career? The truth is that it was not because of one specific thing... Rather, I would say that it was thanks to a series of events. Seeing that my designs were liked so much on instagram, I was encouraged to try it. It was a bit "Now or never", because I still had a career path to return to marketing if necessary, but I admit that jumping in gave me a lot of vertigo. Thank god, I'm still here! Andrea zarraluqui interview mumit talks bird tableware andrea zarraluqui what inspires you when creating? Tell us a little about your creative process.

I have two types of creative processes: the first one is completely free and without designs, I do it on my own initiative and it is not for any specific client. I usually make one or two sample dishes and show them for possible future orders. My main inspiration is always  Germany Mobile Number List nature, I have many botany books to inspire me, also about birds. I find ideas in decoration magazines and whenever I see something that I find aesthetically pleasing, whether on a walk in the countryside or on the street, I take a photo of it. The other is with a specific briefing of the client, who sometimes has a very clear idea and I interpret it in my style, and other times they do not have it so clear and the process goes hand in hand with it. Starting from scratch is complicated and even more so in a sector like yours, have you felt supported at all times? Starting from scratch is always a risk and it is important to test the market and have a plan b. For me, the support of my family was crucial, mainly that of my father.



I wanted to study fine arts and my father didn't let me. We reached an agreement: if he pursued a conventional career, he would take me to whatever art courses I wanted during the summer. Thanks to that I was in florence, los angeles... Since then I have always painted as a hobby , because they didn't let me do it as a profession. But in the end, the goat takes the mountain and that is what your body asks of you. Flower tableware andrea zarraluqui do you think that social networks have been a key channel to boost your business? In my case, instagram has been essential for my business to work. It is a magnificent showcase to the world! However, such massive exposure has its good and bad points. The positive thing is that you can publicize what you do very easily and you can get new clients. The bad thing is that there are uncreative people with few principles who are going to copy you and you have to learn to deal with it. What do you think about making your hobby or passion your job? What advice would you give to anyone who is thinking about starting a business? On the one hand, it is important to see what your differential value is, what you contribute new and how you can be competitive in the market. On the other hand, I always recommend having a cushion of money, because there are slow months and you have to be cautious.