The following questions can help you prioritize

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Pageviews Conversions Engagement metrics, like bounce rate Website events, like scroll percentage And more With Google Search Console, you’ll get access to the following: Your average position in search results Your impressions and click-through rate for queries Your indexing status Your Core Web Vitals performance And more With Google Tag Manager, you’ll get access to the following: Event tracking Analytics tracking And more Review each platform’s installation guides to get your site set up: GA4 setup guide Google Search Console setup guide Google Tag Manager setup guide If your website already has these platforms set up, review the setups.

For example, use Google Tag Manager’s preview mode Chinese Australia Phone Number List to confirm your Google Analytics: GA4 Configuration tag fires — this tag is critical because it powers your Google Analytics 4 account! You’ll also want to check Google Search Console for any errors, especially those related to indexing. The next step in our do-it-yourself SEO checklist will also help you catch issues, so keep reading! 2. Complete an SEO audit The second step in how to do SEO on your own is to use a free SEO tool like Screaming Frog to audit your website’s SEO and find the following: On-page SEO issues, like missing title tags Technical SEO issues, like canonicalized URLs Branding issues, like outdated brand mentions Use Screaming Frog’s installation guide to run your first site crawl.



Once your crawl finishes — which can take anywhere from a few minutes to a few hours depending on your crawl settings — you can review your audit. Screaming Frog crawl for DIY SEO Since you’re doing SEO DIY, you’ll need to pick and choose which SEO issues get your attention. : Is the issue preventing the site or URL(s) from appearing in search results? Is the issue site-wide or affecting a large number of URLs? Is the issue affecting a bottom-of-the-funnel (BOFU) URL? How much time will the issue require to fix? Who is needed to fix the issue? As an example, say you have the following SEO issues: from indexing A few URLs have title tags over 60 characters A 404 error is appearing for one of your best-selling products Based on the earlier questions, you can prioritize the issues as follows: A 404 error is appearing for one of your best-selling products: One of your pipelines for driving revenue is shut off.