Google search results on mobile

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This implies that most sites in our dataset are simply mobile-friendly. This doesn’t mean they managed to maintain their positions in the SERPs between mobile and desktop. The image below shows how many desktop pages lost their top spot on mobile: FR-Number-of-Pages Of all the pages that appeared in the SERPs for the keywords analyzed, only 11% maintained the same ranking across desktop and mobile searches. If we use the same criterion at the domain level, this figure increases to 17%. Additionally, 31% of URLs and 8% of domains completely disappeared from Google search results .

When viewed from mobile*: FR-URLs-that-Changed FR-Domains-that-Changed The Cambodia WhatsApp Number Data takeaway here is that a loss of top positions on mobile will have a much more dramatic effect on traffic than on desktop, simply due to the reduced real estate available on a mobile device's screen. . *The difference between the number of domains and URLs disappearing could be explained by the fact that some have a mobile and a desktop version of the same page, but with different URLs. SERP Features We also analyzed .



And desktop for any changes in how often certain SERP features appear: FR-SERP-Features Device choice doesn't seem to matter for Featured, Local Pack, and Other Asked Questions, but desktop users are twice as likely to see a Google ad and Featured Snippet, while that mobile users see 12.5x more images and 3x more videos in organic searches. Key elements to consider in the Mobile-First era Computers may have seen a slight resurgence in 2020, but our search experiences only go one way, mobile.