In just a few years LinkedIn has become

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The skills of both services can be used to implement the different strategies mentioned above. Fluid communication between these two teams will allow you to better appreciate the results. Do you want to implement one or more of these strategies within your company? Webconversion supports you to help you adopt the strategy best suited to the needs and configuration of your business. one of the major players in internet advertising, particularly in B2B.

Its biggest advantage? The ability to Chinese Malaysia Phone Number List target specific audiences based on job titles, sectors of activity, level of experience, etc. Targeting and setting up advertisements must therefore be judicious in order to control your budget because the CPC (Cost per Click) on LinkedIn can turn out to be very high, very quickly... Follow our advice to avoid mistakes that could cost you dearly ! 1 – Wanting to target your LinkedIn Ads campaigns too broadly Even if the audience must remain large enough, advertisements must primarily reach people likely to be interested in your offer.



Start by creating your buyer personas in order to have a very precise idea of ​​the profile of your targets. This will save you valuable time and avoid mistakes. Another common mistake: wanting to target all the people likely to be interested in your offer. However, even if they are interested, they are not always able to make the purchase. So focus more on the decision makers. To do this, you can opt for two methods: Targeting by position : CEO, department director, sector managers, etc.