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By delivering the right message to the right person, you ensure that you increase your conversion rate, but also optimize your ROI ! Complete your targeting with product audiences and market audiences True allies of any marketer, product audiences are retargeting lists for products specific to your Shopping campaigns . Concretely, Internet users activated by a product identifier can be retargeted to products with which they have already interacted on your site.  in beta on Microsoft Ads since September 2019 , and is equivalent to the Shopping retargeting lists available on Google Ads. Good news for marketers who wanted to further refine their Microsoft Ads campaigns! According to tests carried out ahead of the launch by Microsoft Advertising, product audiences reduced advertisers' acquisition costs by 40% , and increased the conversion rate of retargeted audiences by 100% .

Market audiences (or in-market audiences ) , for their part, make it possible to Korea Phone Number Data segment users who have shown purchasing intentions (searches and clicks from the Bing search engine) by sector. Available in beta in France and a few other countries, this feature allows you to link market audiences to ad groups or campaigns . For your campaigns, the benefits will be in particular: An increase in conversions, since you reach an audience more likely to convert. Bidding and targeting optimization, because you will be able to adjust your bids to your target audience. Additionally, Market Audiences are very easy to set up and track (without the need for conversion tracking tags).



Convinced of the need to properly target your audiences? Want to get started with Microsoft Ads? The teams of our web marketing agency support you in launching your campaigns on the web! For a client specializing in the sale of local and eco-responsible food products (fresh and dry), Yumens implemented a tailor-made strategy. The particularity of this strategy? A need for responsiveness to adapt in real time to the context, particularly at the time of confinement due to Covid-19. What was the customer's need? Firstly accompanied by a development agency also specialized in paid SEO actions, the client wanted to evolve towards more challenging support. He first called on Yumens experts for emailing and SEA (paid referencing) services on Microsoft Ads.