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Use nominal personalized marketing But what is nominal personalized marketing? You know when you receive an email that starts with “Hello John Smith” (replace with your real first name of course)? You’ve probably already received them, especially from B2C brands. Well, this is nominal marketing. It is simply using the first name of the prospect or customer you are targeting in your communication.
It’s the easiest way to start addressing your contacts in a more Phone Number Data individualized way. How to use it? Nothing could be easier! software (like Plezi) allow you to easily personalize the subject line or the body of the email you send. Many studies have proven that personalized emails have a better open rate than others. It’s up to you to make marketing-one-to-one in your next marketing campaigns and newsletters.
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Creating proximity through social media Whatever our distribution channels, it is our tone and our choice of subjects that allow us to humanize our exchanges with our prospects and to build customer loyalty through personalization. On social media: stay true to yourself! A cheerful tone and a bit of humour go a long way and prove that there are people behind the screens.
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