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Digital advertising is a process of migration and adaptation of companies to the movement that society as a whole has undergone. After all, if 4.18 billion people are using their smartphones to connect to the Internet, their business also needs to be present in this channel, strengthening its relevance and brand awareness. marketing budget planner What are the benefits and differences between traditional and digital advertising? Now that you know what is digital advertising, it’s essential to understand what its benefits are and, of course, how this concept differs from the traditional model.

The most important thing is accuracy.  it is much easier to understand, know, and help those on the other side. In other words, companies know much more about the behavior of consumers, what they are looking for, and what you can offer to them — for example, more France Phone Number Data appropriate and relevant content. Also, you can specify exactly which audience you will impact. In traditional advertising, for example, companies buy space at a specific time on television, and it is displayed to those watching. But companies do not have control over who is viewing that advertised information.



With social media advertising platforms, Digital Marketing actions can be more segmented, focusing on a specific audience, according to the company’s buyer persona. After all, why would an e-commerce company of sporting goods spend its resources advertising to people who do not practice sports? When segmenting your campaigns based on interests, for example, companies can target their efforts with exactness, focusing on those users who can become customers of the brand.