New World were promised a free land

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The search for the most appropriate and effective words must be combined with rhetorical devices, such as metaphors . The invention of printing changed the game in the history of copywriting. In , English printer and translator William Caxton published the first printed advertisement in English: a x-inch flyer advertising the sale of a prayer book. One of the greatest advertising campaigns in modern history was conceived after the discovery and colonization of the Americas in Investors and future inhabitants of the  full of possibilities. In , Cardinal Richelieu's court physician , Théophraste Renaudot , founded in Paris the Bureau d'adresses et

des rencontres , a sort of information agency that published a 1000 Mobile Number List pamphlet of announcements, the Feuille du bureau d'adresses . History of Copywriting, the impetus of the Industrial Revolution With the industrial revolution and the increase in the production of goods, the advertising model as we know it today came into force. Communication made for sales is specialized through techniques perfected by the contribution of famous psychologists, artists, designers and directors. Advertising and copywriting become





a phenomenon that involves the masses. An industry that invests huge capital, employs superior intelligence and offers work to millions of people including illustrators, creatives, typographers, storytellers and copywriters. From the second half of the nineteenth century, in the United States and Europe, the history of copywriting began to take on much more defined contours. With professionals capable of forging creative styles that will become the reference models for subsequent generations of copywriters and advertisers.