Accustomed to online environment

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Snippets tool on Google. As the name suggests, these short pieces of text (which appear on the top of Google’s search results feature) are designed to provide a quick answer to the user’s query. Image credit: Google Some experts argue that, to qualify as micro content, a piece of text must be readable in 10 to 30 seconds. After all, attention spans are decreasing, as many consumers are s in





which they are trying to absorb a piece of information as quickly as possible before moving  Chinese Thailand Phone Number List on to the next thing. When you consider that the average adult reads at a speed of between 200 and 250 words per minute, this doesn’t leave many words to make an impact. Another of the most common definitions of micro content comes from user experience expert Jakob Nielsen, who defines it as “a small group of words which can be





skimmed by the reader to understand the wider message of the article.” While Nielsen’s definition is certainly valuable, it perhaps doesn’t tell the whole story, as micro content can also include the following: • Video content • Infographics • Illustrations • Memes • Headlines • Email subject lines • Social media content • Quotes • Checklists In a professional business context, you may already be employing micro content as a short-