There are better ways I will discuss

bajadas864@huiz

Later in the article. I ran a couple tests using an ‘object’ tag and an <iframe> to embed a PDF into a webpage. At least with URL Inspection tool in Google Search Console, I didn’t see the content in the screenshot or the rendered HTML. However, this may just be a quirk with the URL Inspection tool. It typically won’t work for other types of content besides HTML. It’s possible that the part of the renderer that processes PDFs doesn’t run for the inspection test and that Google would actually index the embedded PDF, but I’d want to test that further before I would rely on it. pdf embed test where the PDF doesn't show Why PDFs aren’t great for SEO Even though Google indexes and occasionally ranks PDFs, the format has a few disadvantages over web pages: Not mobile-friendly. PDFs are made to have a consistent appearance across devices.


That means there is no such thing as a mobile-friendly PDF. Lack of navigation. Most PDFs do not Special Data include navigational elements, making it more difficult for people to explore other content. Lack of some SEO attributes. PDF files have equivalent versions of many SEO elements, but there are also many elements missing like individual link attributes like nofollow, UGC, and sponsored. May not be crawled often. Because PDFs rarely change, they tend to be crawled less often than pages that are updated more frequently. Tracking is more difficult. Most common trackers run JavaScript on a web page and don’t work in PDF files. That said, I’m well aware that there are some situations where there’s no way around using a PDF for your content. If that’s the case for you, keep reading to learn how to optimize your PDFs for search.




How to optimize a PDF Most on-page SEO elements that you’re used to seeing in HTML have an equivalent version in PDFs and are used in the same way you’re used to. Many are also there for accessibility reasons. So let’s discuss a few ways to optimize PDFs for SEO: Write good content Add an optimized title Add an optimized description Use a relevant filename Include image alt attributes Use headings Include links 1. Write good content Google’s company mission is to organize the world’s information. Even if it’s not a web page, good content is good content. I’ve seen lots of great content in PDFs like technical documentation, whitepapers, etc. Some of the best information on the web is buried in PDFs. 2.