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Optimizing your website for relevant accountant services is one step to the success of your accounting firm. Ask yourself, how will clients land on my website without using some of the search queries they’re using to find solutions to their problems? Therefore, one of the surest and cheapest methods you can implement to retrieve some of the queries your potential clients are using is by using GOOGLE AUTOSUGGEST, as follows; google auto suggest.
This technique can help you get direction on what your potential clients are looking for. Additionally, you can use free or paid SEO tools to find other related keywords relevant to your business. Typically, these real estate agent email list refined strategies help you stand out in a competitive market and ensure your digital footprint exudes professionalism and expertise. Now you have your website set and optimized, what else? 4. Perform Keyword Research Keyword research involves identifying the keywords and phrases that your target audience is using to search for accounting services online. Therefore, begin by researching and selecting relevant keywords that potential clients might use when searching for accounting services.
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Tools like Google’s Keyword Planner can assist in identifying high-traffic, low-competition keywords, as shown below; google keyword planner Keyword tools will help you know low-hanging fruit keywords to target and drive traffic to your website. Additionally, these tools can help you identify the gap that other competitors still need to explore. Incorporate your chosen keywords naturally into your website’s content, including headings, page titles, meta descriptions, alt text, and body text, as a simple on-page SEO technique. As if you need more than this, for an accounting firm to reach many eyeballs across the globe.
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