Stick with Your Brand Aesthetic In case

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Many big brands have found out the importance of this the hard way in the last few years, which is why your company will want to be especially careful in selecting a diverse set of individuals for various photos. Think About What You’re Posting Have you ever seen a company post on social media and think that their marketing team didn’t really put forth thought before sharing? Don’t be that company.

Instead, brainstorm all the C Level Contact List different ways your target market could react to what you’re about to add to your social media pages. Double-check to ensure you’re not making factual mistakes or adding anything that could be deemed highly controversial. you didn’t know, your brand aesthetic is the colors, fonts, and style of the digital media your company publishes. It is incredibly important to ensure customers know exactly who you are the moment they see your content on any channel. To make this easier, have a brand guide within your company’s internal files that allows all team members to use the same options when creating visual content.



Plan for Upcoming Events When choosing visual content to add to social media, make sure you’re planning for upcoming events. Holidays, product launches, big happenings, and more all make good reasons to publish additional visual content on your company’s social media profiles. Where Exactly Should You Search for Visual Content? So, now that you know the importance of visual content and the different types that are popular, let’s look at how to find it.