This is how B2B inbound marketing works As you already know, inbound marketing

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The same applies to companies within a niche market with a target group with special requirements. New approaches are often easier to implement here than in companies with strict hierarchies.- even in B2B business - is not advertising, but rather geared to customer needs. That's why here, even more than in push marketing, the customer is the focus of all marketing activities . It is important to build a long-term relationship with this potential buyer, maintain it and continually convince the buyer of the added value of your company.


This is illustrated in the form of the Flywheel model by HubSpot CEO Brian Halligan. It shows the momentum that arises when companies put their customers at the center of their business. The B2B customer is not just a buyer, he becomes Phone Number a source of inspiration for other companies. However, how do you reach this point? The circular model has three phases in the inbound methodology: Attract, Interact and Inspire. Inbound marketing B2B channels 1. Attract B2B customers Initially, the focus is on reaching your desired target group within the B2B sector and drawing attention to your company. This is important because for B2B customers the purchasing decision process usually begins before they first contact the company. Content marketing in B2B Provide content where the buyer persona is anyway. In this way, you cover all touchpoints within the buyer's journey.





Keep in mind that you must first offer something to your potential buyer before asking them to do anything. According to the B2B Buyers Survey Report, there are three categories of content in particular to which decision-makers demand low-threshold access and which have a significant impact: Relevant content that speaks directly to the company Pricing and competition information Content that directly addresses the needs of the company's specific industry while demonstrating expertise. Blog posts in particular are among the most important building blocks of your inbound marketing strategy .