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Also a balance between costs and production expectations. Because, as you know, the sky is the limit , but the trick is to choose perfectly matched formats for the appropriate media. And if the question is asked: TikTok or Reels on Instagram? Which platform is right for me? – a great article by Konrad Dydziński comes to the rescue . Authenticity! Credibility, transparency, authenticity, nofilter are the elements that will build the "human face" of companies.

Brands and the people behind them. There is no denying that the days of perfecting content are behind us. However, this does not mean that we should deliver poor quality. The trick will be to create good content that wil l be C Level Contact List real, real, and not artificially enhanced. I'm talking about materials that will appeal to the customer and prove that they understand their needs. Reacting here and now and being.



A companion will increase credibility and ultimately bring us closer to recipients who no longer want to be just consumers of content, but participants of the community, followers of values ​​with which they also identify. We are starting to notice this trend with the appearance of the BeReal or TikTok Now applications - as Klaudia Chmielewska writes . Although they are aimed at individual users, we will see what 2023 brings.