However, this strategy requires carefully planned

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These users can be attracted organically (through content published by the business) or through paid traffic strategies (when your company makes financial investments to increase visibility). In this sense, paid traffic management refers to the adoption of digital marketing strategies to attract an increasing number of people to a specific virtual address. The greater the visibility of the pages, the higher the conversion rate. This is why many companies are investing in traffic management actions to achieve better results. Traffic can be divided into a few types.

Are they: 1 – Organic traffic : Occurs naturally, when the customer finds the company's pages through searches on search engines such as Google and Bing. For your company's website to appear on the first page and, therefore, have greater  Middle East Mobile Number List  chances of conversion, it is necessary to invest in content marketing and have good SEO . 2 – Paid traffic : Ideal for those who want immediate results, ensuring greater visibility.  and applied investments. Paid traffic is divided into two subtypes: Search network : This is when the sponsored page appears in the top positions of the search, even before the organic results.



This type of traffic appears with the “ad” tag before the link. Display network : This is when the company buys space on websites that have a partnership with Google, making your business appear on several pages. This is that format also known as a “banner”. 3 – Email marketing traffic : Occurs when people click on links received in your email. In cases where leads provide their data to receive this type of content (when filling out a form to download an e-book, for example), there is a high chance of conversion.