Reviews page on the website: why it is needed and how to design it correctly

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Online reviews are one of the most important factors influencing a consumer's purchasing decision. Firstly, detailed reviews on a company's website are a source of valuable information for users, which helps them make a choice. Secondly, real reviews on a company-controlled platform inform visitors about the brand's openness and honesty with the audience. And vice versa: fake reviews serve as a negative signal.

If a company does not post quality reviews on its website, it misses the opportunity to gain the trust of some potential customers. In addition, reviews on the site are useful for SEO promotion, can increase customer loyalty, strengthen reputation and increase sales.

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Structure and content of reviews on the page
Different types of reviews and their design
Reviews of a specific product on its page
It is convenient when a user, viewing a product or service description on a website page, immediately sees reviews about them. This method of displaying reviews is used by online stores and service companies, for example, in the beauty industry. For convenience, you can add filters for reviews by types of services, if there are many of them.
reviews in the product card
Reviews on the product page in the online store
Fresh review on the front page or in a widget on the site
A screenshot of the text of a review recently left on any external site or sent in a messenger can be placed on the main page of the site. And updated regularly, immediately after receiving a new review.



Reviews on the sidebar of the page
Reviews can be displayed in the sidebar of the About section. Or you can place a link to a separate page with reviews in it.
example of filtering reviews
filtering reviews
There is a filter by services and doctors on the reviews page
Reviews Carousel
carousel with reviews
Carousel of reviews with services listed
Reviews grouped by geolocation (for businesses with an offline presence)
If the company has many physical points of sale, it makes sense to categorize reviews on the site by the location of each store. Another option is to add reviews of each branch to the page with their locations, if the site has one.