What do you hope to gain from digital marketing

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For the main part, we review our CRM every day to see how much the number of leads has increased or decreased, and for the content response part, we're doing a lot of analysis right now. What is UAG’s strategy? What do you hope to gain from digital marketing? We want to connect with future students and, above all, we want to position every department of the Universidad Autónoma de Guadalajara as one of the best universities in Mexico. So do you think it has more to do with engagement and branding as far as UAG is concerned? If it has to do with engagement and brand, but it also has a lot to do with leadership because, well, if I didn't have students, I wouldn't have any engagement, so they very much go hand in hand.


Let me tell you, their priorities are the same, just the weight Telegram Users Number List changes according to the purchasing process of our products, which are bachelor's degree, master's degree, primary school, secondary school, kindergarten. Everything adapts to the procurement process. That's when I'd tell you, "Okay, we're interested in doing more branding, we're not interested in generating purchases or enrollments, we're interested in making our university known, or we're interested in making specific careers known You know. And there it does depend on the procurement process of our market every month and every year, that is, is the strategy adapted to the needs of the university, exactly as we respond to the needs of the market, and the university's own. Demand has a lot to do with the market and each person's buying process.



  Yes, we have very clear goals, we have a strategy, but we have to review the market and how it works to adjust our strategy, especially in digital communications, [because] things are changing every day, and then I can't help but Let me tell you another secret formula. You have to look at your market every day and put yourself in your potential customers’ shoes to meet their needs at that moment. Now, a question more relevant to the specific case of UAG. We know that UAG in Guadalajara has a great reputation, but it has to compete with prestigious universities across Mexico.