So that after you’ve weeded them

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Me with in interesting case involving her email collaboration client, Zimbra.What problem does it solve?Zimbra had a problem. Zimbra Logo Their free trial landing pages had attracted a lot of bots, resulting in junk conversions. Using CAPTCHA’s on the landing pages helped eliminate bad bot traffic, but it also became a burden for human prospects: you know, the lovely people who were supposed to complete the form. Because of the CAPTCHA, Zimbra ended up weeding out humans who perceived the anti-spam measure as a roadblock.zimbra ppc account dataAccording to Sam, “The simplest way to implement a honeypot is to add a hidden ‘test_email’ field in addition to your ‘email’ field to your form. This will trick the bot into completing both fields, and your human prospects won’t know it ever existed.”



Once the leads roll in, simply filter out any in which the text_email field were completed, exclude those IP Benin WhatsApp Number addresses (more on that in a minute), and focus on the real leads.After implementing the honeypot on the trial pages, Zimbra’s account-wide conversion rate increased compared to the previous landing pages using CAPTCHA’s (as evinced in the graph above).And the best part? The conversions that came through were actual humans. No more silly spam, just opportunities to close deals.“Allen, how do I implement a honeypot on my landing page?”It’s surprisingly easy, actually. Honeypots operate on a single principle: bots are stupid.





As such, the hidden fields you need to add to your form aren’t especially complex.Here’s what it looks like: ppc landing page honeypot for spamProvided you include a display: none CSS rule, which hides the form from actual humans, you’re ready to rock.Of course, if you use WordPress, a plugin like Contact Form 7 Honeypot will save you from ever having to look at code. You can skip right to the part where the leads pour in.For good measure, you can exclude the IP addresses of spammers within AdWords.