Once you have determined a comprehensive

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All sources of inspiration are good to exploit your instinct you probably know your business better than anyone!, the content of your competition, communications from your target customers and prospects on social networks Tip Think long tail! To properly reference your website, rather than selecting unique keywords, think instead of key expressions. In fact, on average, a Google search contains  words. list of keywords relevant to your business,verify that it is reasonably feasible to rank for those queries. To do this, simply enter each of your queries into Google and see the number of results that appear!

Finally, also use the keyword planning tool offered by Google AdWords. This tool Albania WhatsApp Number will tell you for each of your keywords the number of searches entered each month. Step optimize your content for the web Writing content optimized for the web and thus properly referencing your website is not very complicated but there are some good practices to follow Structure your text with titles and short paragraphs! Subtly repeat your key words often but not too much! Format your text, use tags correctly! For this step, nothing is more relevant than an example.



I therefore offer you this practical case around writing web content! There is still a subtlety here. To properly reference your website, you must offer content that answers the questions that your target really asks when considering a purchase. the purchasing journey in digital marketing These phases are also true in BC, they are simply much faster! Too often, companies tend to work the natural referencing of their website around keywords which only speak about their activity, their products or services.