SEO report – what should it contain

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July 4, 2017 46 comments Author: Paweł Gontarek Share: What should an SEO report on positioning include? This is very difficult to determine and many agencies and freelancers have problems with it. Many clients also don't give a damn about these reports (let's not hide it) and simply don't read them. When they leave the report on the shelf, they do not know what is happening with their service, what is being performed and they do not check whether everything is going according to the contract. What a pity  What should an SEO report include? We can all observe how much the SEO industry is developing. New tools appear and the existing ones are increasingly improved - all this so that we can provide even better services to our clients (and they can control us by setting control points or KPIs that enable checking SEO activities.

. So we work hard, and the results of this work are carefully recorded and reported... Well, who of you likes writing reports? ? It is no secret that many agencies and freelancers limit their reports to Phone Number List  presenting "dry data" to the client. colloquially speaking: doing the work and doing the work. I guess there are various reasons, often related to company policy, workload, etc. For starters: An SEO report on positioning definitely SHOULD NOT look like this: Unless the client pays PLN 400 for positioning and SEO of the store In this article I will discuss what I try to include in my monthly SEO reports.



A generated report from the key phrase monitoring panel - a must have for every SEO report Regardless of how we settle accounts with the client, we should always select, propose or ask for sending key phrases that we will focus on. A PDF with a monthly list of position phrases should be included in every SEO report (either as a separate file or as a screenshot). From my own experience, I know that it is worth describing such an SEO report, because the client will ask why we are not visible for this phrase and what we can do to rank higher for a given key phrase.