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I decided to cut off all the unnecessary stuff Update See also the article about the redesign of the VK messages application for iPhone. signs of bad SMM and how to make the community effective Hello! I am Adel Davletshin, director of the FriendMedia bureau In the previous article How to start SMM promotion and not waste time, I told you where it is better to start SMM , why it is important to define goals and choose the right tools. In this article, I highlighted common mistakes of promotion on social networks , the awareness of which does not come immediately. But , as you know , you learn from mistakes. Therefore, I will share my experience with you so that your work will be more effective. . They greet you by their clothes. Incorrect community design. You have decided to create a VKontakte community. Where do you start? Most likely , you will want to quickly post a post with something like this We are the company " Horns and Hooves.
Our company offers you a wide selection of products , we are here , call , come , order photo editing servies buy! And then a couple more posts with photos of the product or services. It is worth remembering that building a house begins with the foundation. Prepare a platform for news. Start by setting up a group. Don t forget that people are greeted by their clothes , that is, by their appearance. Therefore, the group must look good. Yes, yes , exactly look. I'm not talking about news and photos , I'm talking about design. Few people will be attracted by a nondescript small avatar with hard to read text that has nothing to do with the name and theme of the group. Nobody likes a naked group where there is nothing but a wall of text.
How to make a group attractive? Give people what they need an informative avatar , a succinct description , address , phone number and work schedule. Upload photos and videos to albums. Create discussions in which you will be asked questions and provide feedback. The group menu will also make it easier to find information and help you get to know your community. At first glance, the group should be liked , hooked and easy to find the necessary information. For example , in the Terra Vita health center group, a photo dedicated to a separate area of the center is updated every day . It contains a description , address , and telephone number.
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