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Most employers require a bachelor's or master's degree in disciplines such as business administration, marketing, media studies, communication design or business informatics in combination with an internship, a practical semester or previous professional experience in online marketing, or accept graduates with comparable training. There are a few universities that offer online marketing, multimedia marketing or digital media as courses. As an online marketing agency, we have only come across a few such graduates so far, which is why we cannot make a blanket statement about them.According to our cautious assessment so far, graduates of such courses are HK Phone Number only very limitedly prepared for work as online marketing managers: on the one hand, the theoretical content of the course appears to be very high, but on the other hand, the practical projects hardly go into depth - for example, none of the graduates we have met have yettheir studies. The above-mentioned degrees or comparable training are a prerequisite for many employers primarily because they are perceived as a signal of competence - less because they actually convey practical content for online marketing managers. Professional requirements Online marketing managers must have a high affinity for the Internet and digital media and must also be familiar with the basics of marketing.
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Many online marketing managers also have an individual focus on creative, conceptual, technical or editorial skills and basic knowledge in the other areas. Most online marketing managers work with a wide range of tools that make their work easier and they have the necessary expertise to use them in a trained manner. Here is an overview of exemplary tools for working as an online marketing manager: Web Analytics: Google Analytics, Matomo, Mapp or a comparable tool SEO: GSC, an all-rounder tool like ahrefs and a crawler like ScreamingFrog SEA: Google Ads (formerly AdWords) Social media: Ads managers such as Facebook, Twitter or LinkedIn and dashboards such as Hootsuite Email marketing.
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