They use this as part of their decision-making
This can then be the final push to get them to act, either by signing up for your mailing list, by booking a sales call or a demo, or even by buying. These long-form posts are also excellent for SEO and can be a good way to get, and stay, ahead of your competition. You can both write new content and also create upgrades to existing content to create better and more in-depth posts than your competitors. 2000-plus-word blog posts are ideal for this. 1) Increasing the time users spend on the page One of the most important ranking factors for Google is what’s known as dwell time.Google tracks how long visitors stay on your site and consume your content.process when France Phone Number Data deciding where to rank your content. State of Marketing Report 2024 Naturally, 2000-word long-form articles will keep your customers reading your content for longer, but only if it’s quality content that answers their search queries and intent. You can also add internal linking to your long-form articles to send visitors to other blog posts with more details on particular aspects of what they are searching for. Again, this is another way to keep your visitors reading and increase your dwell time. 2) Exploring content in depth With only 350 words or 500 words, you really can’t fully explore any topic, particularly not anything that’s detail-oriented and involved.
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With the “What is SEO?” topic we talked about earlier, you’d hardly have managed the introduction and part of your first explanation before you ran out of room. When you want your visitors to keep reading, it’s important to be able to provide in-depth blog posts that explore all facets of your main topics on your website. You can also write shorter posts that go into more depth about just one aspect of your topic. Taking the example of our SEO article again, you could write a long-form 2000-word guide for your main blog post and then link out to another shorter blog post that goes into great detail about the subtopic of blog post titles.
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